Home shopping network url
What would you bid for a home shopping network URL, and the rights to use the brand?
Right now, all goods, camera’s, stage furniture and lights of the Dutch home shopping network Liveshop are being sold in a public auction including the right to use the brand Liveshop.
Overall the hardware is getting a couple of bids in, but the brand is not having any bid. Why? Because the selling party has priced it way too high: 500K Euro!
What would you bid on a brand name, brand rights of a failure…???
The brand will always be associated with the failure of the former brand.
I would put in 1000 Euro, just for the usage of the brand name with the url!
The url liveshop.nl has only 23 incoming links to it, but still has a pagerank of: 5