NYTimes linking
| Category: Link juice, SEO | 2 Comments
The New York Times, as a traditional media company, does not link out. At least their writers don’t give the right credit where credit is due.
Take this article today: Is the Main Character Missing? Maybe Not.
The whole story is about a blogger using Garfield comics, strips out the main character, and gives the comic a new meaning.
Halfway of the article, the writer is describing how a fan of the site is writing about it on his own blog.
So here is my problem with the article: there is NO link to the blog where the comics are displayed, which is the main subject of the whole story. Where the writer is mentioning the fan of the blog, she DOES link, but to the homepage, no deeplink.
When are traditional journalists going to learn how they can give their readers more information through better linking in their articles? Better linking will give the reader more value, which could result in more readers in the long run.
Newspapers are dealing with falling readership. I wonder why…
