robotsnofollow

What would you bid for a home shopping network URL, and the rights to use the brand?

Right now, all goods, camera’s, stage furniture and lights of the Dutch home shopping network Liveshop are being sold in a public auction including the right to use the brand Liveshop.

Overall the hardware is getting a couple of bids in, but the brand is not having any bid. Why? Because the selling party has priced it way too high: 500K Euro!

What would you bid on a brand name, brand rights of a failure…???

The brand will always be associated with the failure of the former brand.

I would put in 1000 Euro, just for the usage of the brand name with the url!

The url liveshop.nl has only 23 incoming links to it, but still has a pagerank of: 5

Originally I’m from The Netherlands, and at this moment this is giving me an advantage. If you think about attacking a particular niche, most SEO-ers & Bloggers think about a niche around a product. But a niche can easily be a different language.

In English there is a broad coverage on almost every niche you can think about. Blogs about blogging have grown triple digits, and most gadgets that hit the electronic market have been described, taken apart or hacked already by popular gadget blogs. Everything for the link bait.

There are a number of countries where blogging is less popular, or not even popular at all. In English, the particular blog has a great number of competitors, and first page rankings for key terms is hard.

In countries like Germany, blogging has not hit the big crowds yet. In a country like The Netherlands the advanced SEO experts are easily counted. Let alone the niche search optimized blogs/ niche sites.

I have conducted a couple of tests using a general blog that I’m keeping using brands as keywords in my title. The results are remarkable, and telling me there is a big opportunity for Dutch SEO bloggers to take advantage of it. If only I had more time.

Nutricia Chocomel

The only real chocolate milk in The Netherlands is Nutricia Chocomel. I’m ranking number 3 on the search query Nutricia Chocomel.

A380

The wings of the Airbus A380 are being partly being manufactured in The Netherlands. I wrote a piece on the test movies that were circling around on You Tube. A couple of weeks ago, at the time the first commercial flight of the A380 was flown, I saw my traffic spike with triple digit growth. It appears that my blog ranks number 2 on the keyword A380. Right behind Wikipedia.nl.

Corona biertje

“Biertje” is the word for a small beer, and used by a lot of people in The Netherlands due to a Heineken commercial. My blog is ranking number 2 on the Corona biertje search query after I wrote a story about an article in The New York Times on health regulations in New York.

Moral of the story

A niche is not only a market defined by a particular product or service field. Countries can be very interesting niches. I’m currently looking into specific niches within countries that are not yet developed.